Out of the Box Thinking
SFR Digital focuses on single family residential software solutions for banks, credit unions, fintech, financial companies, home improvement contractors and real estate brokerages. Our core product, SoldBot, is a game changer for portfolio lenders who originate purchase loans and HELOC's, real estate brokerages and those in the home improvement industry. SoldBot delivers significant ROI for these clients through a non-critical software solution with little instruction required by your team to generate new loans / business from day one.
- For Lenders: Simply log into our cloud platform, view your exclusive list of home sellers and buyers that right now need purchase loans / HELOCs and call or email them using their posted opt-in phone numbers and email and obtain their business. It's never been easier for lenders to obtain new clients, not having to waste your team's time with warm / cold leads or third party vendors that wedge themselves into your process and often make things more difficult.
- For Contractors: Simply log into our cloud platform, view your exclusive list of home sellers and buyers that right now may need home improvement work and call or email them using their posted opt-in phone numbers and email and obtain their business. It's never been easier for contractors to obtain new clients, not having to waste your team's time with warm / cold leads or third party vendors that wedge themselves into your process and often make things more difficult.
- For Brokerages: Simply log into our cloud platform and automate up to 97% of the labor for your realtors. Data entry, form completion, decision-making through AI and preditive modeling with human review, communiations with clients and much more are now automated. Additioanlly, we provide digital and offline marketing services for real estate brokerages and realtors.
SoldBot is a view-only, RESPA compliant platform, with no data exchange between it and your current operation software. This eliminates any chance of a security breach from virusus, malware, DoS or phishing.
Lender Feedback
Feedback from mortgage / HELOC originators on what they want from a software solution:
- Direct contact with consumer/client (no middlemen)
- 90%+ conversion opportunities (Don't want to waste time on warm or cold leads)
- Significant increase in purchase volume (measurable results from day one)
- Reduce realtor networking costs to obtain purchase mortgage business
- Regional or national exclusivity option
- Meet RESPA compliance and other lending regulations
- Easy to get started / little to no training for inhouse team
- No third party agent referral services (Example: Home Advantage)
- Fish farther upstream than competitors (Pre-MLS entry mortgage opportunities)
- Increase non-interest bearing deposits from SFR escrow deposits (increases lending limits)
- Reduce overall costs associated with mortgage origination
- Rely less on real estate agent networking and caravans.
Software Development
Beyond surface insights, SFR Digital supports your key business initiatives.
- Multi-Tenant Cloud ERP software
- Cloud-Only Services (No data exchange with your servers)
- Platform Development
- AI / ML / GenAI / Predicitve Modeling
- Cloud Engineering
- Software Devlopement
- E-Commerce
- Web Developement
- Mobile App Development
- Data Management
- Social Media Marketing
Software Licensing
- Banks
- Credit Unions
- Other Lenders
- Real Estate Brokerages / Agents
- Investors
- REO / Nonperforming Asset ​Disposition